
03 / Development
Design & development
Turn a product brief into a clear, reviewable footwear direction.
Depending on the project, development can include market references, concept design, material selection, sample making, review and revision.



04 / Development flow
Design & development
Depending on the project, development can include market references, concept design, material selection, sample making, review and revision.
- 01
Market & brief review
Clarify target market, product type, positioning and required specifications.
- 02
Footwear design
Develop the silhouette, construction and visual direction for review.
- 03
Material selection
Review suitable upper, lining, outsole, trim and packaging options.
- 04
Sample development
Produce a sample based on confirmed development details.
- 05
Review & revision
Record comments and update relevant details for the next sample or confirmation.
- 06
Production confirmation
Confirm the approved sample and production specifications before proceeding.

05 / OEM & ODM
Turning ideas into reviewable samples.
Depending on the project, development can include market references, concept design, material selection, sample making, review and revision.
